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Stand Out
(4-Feb-2008)
Exhibitors are adapating to changing demands by employing eye-catching booths, innovative themes, well-trained personnel and aggressive marketing. Middle East MICE & Events sheds light on some of the techniques used to lure attendees
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Spur on your team
(1-Dec-2007)
Do you have an incentive programme? Is it as good as it could be? Middle East MICE & Events looks at how companies can untap the potential which is inside everyone and how to hit specific targets…
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Laying the foundation for a successful exhibition
(1-Aug-2007)
Exhibitions are key to increasing business profiles. Swarn Kaur gives you a few tips on how to achieve maximum returns on your investments
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How to conduct an effective meeting
(1-Jun-2007)
In the first part of this How To….. Middle East MICE & Events gives you tips on conducting an effective meeting
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Organising international conferences in India?
(1-Jun-2007)
Here are some things you need to remember
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Emergency 101... Are You Prepared?
(1-Jun-2007)
The MICE industry has been tested with a rash of emergencies over the past few years: fires, roof cave-ins, water main breaks and of course September 11, 2001, will be on the minds of many for years to come
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Hiring celebrity speakers
(1-May-2007)
What every show manager should know before booking and signing a contract with a high-profile speaker
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New kids on the block
(1-May-2007)
Established ways of attracting visitors to events are soon going to be outdated as a new generation of attendees enters the conference market
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Providing equal access
(1-May-2007)
A noisy, busy exhibition hall can be exhausting for most, but imagine what it’s like for people with disabilities. Middle East MICE & Events discovers a company providing assistance for delegates with special needs
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How To....Common trade show marketing mistakes:Ten tips on how to avoid them
(1-Apr-2007)
The key to great exhibiting is marketing. But marketing is a very inexact science which, if not carried out correctly, can lead to errors
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How To... run a conference
(1-Apr-2007)
Conferences, seminars, meetings, symposia, and workshops do form a regular part of the activities of a research organisation. In order to get the best out of these activities, it is necessary to plan and organise them effectively
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What guerrillas know about trade shows
(1-Apr-2007)
Trade show transactions begin a long time before the official show opening and underhand tactics are still one of the keys to marketing success
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Exhibitor Training... Whose responsibility is it?
(1-Apr-2007)
Exhibitors not only have to know their products but also need to know how to sell it
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Trade show basics - the three Rs
(1-Mar-2007)
Training your employees doesn’t have to be difficult, as long as you go back to the basics and concentrate on the Three R’s – Reasons, Responses and Routes
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How to...be a better negotiator
(1-Mar-2007)
Negotiation is the reaching of agreement through discussion and compromise, to the satisfaction of all the parties involved
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How to... Increase tradeshow success
(1-Mar-2007)
All too often we hear about exhibitors arriving at a trade show without a plan or a checklist. Then panic sets in and confusion reigns. Middle East MICE & Events provides you with a simple checklist to the many questions which need answering before a trade show.
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